Guillaume du Gardier's Tumblelog

The “Big Idea” of tomorrow may be the Nike+ approach - develop a useful service that helps people live their passion/interests. Another approach is the PR-driven big idea - the one that has reach and awareness built in via the “mediability” of the idea - how suitable it is to “earn media” both from traditional media and the new influencers expressing themselves throughout the Social Web.

Envoyé de mon iPhone

Envoyé de mon iPhone

Presentation at Brandworks University 2009 in Madison, Wisconsin by Charlene Li on June 2, 2009.

by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills (BIS) at the British Government