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how exposure to online advertising affects users’ online behavior
This week Compete launched Ad Impact, a tool to measure how exposure to online advertising affects users’ online behavior. In particular, Ad Impact observes how search queries and interactions with the brand, competitor and third-party sites are affected after a person is exposed to a given online ad campaign. http://www.marketingvox.com/ad-impact-measures-how-online-ads-affect-user-behavior-044628/?utm_campaign=newsletter
