Guillaume du Gardier's Tumblelog

The Future of the Big Idea

Thu, 20 Aug 2009 16:47:38 +0200

The “Big Idea” of tomorrow may be the Nike+ approach - develop a useful service that helps people live their passion/interests. Another approach is the PR-driven big idea - the one that has reach and awareness built in via the “mediability” of the idea - how suitable it is to “earn media” both from traditional media and the new influencers expressing themselves throughout the Social Web.

Top 100 best social media books

Wed, 19 Aug 2009 07:37:32 +0200

Top 100 best social media books:

Envoyé de mon iPhone

10 tips to optimize Facebook fans pages

Tue, 18 Aug 2009 17:17:32 +0200

> http://www.imediaconnection.com/content/24109.asp

Facebook 3.0 For iPhone Submitted. Now Let’s Count The Days Until It’s Available

Sun, 16 Aug 2009 14:24:31 +0200

Facebook 3.0 For iPhone Submitted. Now Let’s Count The Days Until It’s Available:

Envoyé de mon iPhone

How Twitter acts in practical

Sat, 15 Aug 2009 16:16:04 +0200

How Twitter acts in practical

Brandworks 2009: Social Media Profiles & Strategies

Thu, 13 Aug 2009 16:25:25 +0200

Brandworks 2009: Social Media Profiles & Strategies:

Presentation at Brandworks University 2009 in Madison, Wisconsin by Charlene Li on June 2, 2009.

Ca c’est une porte !

Fri, 07 Aug 2009 23:12:33 +0200

Ca c’est une porte !

Template Twitter strategy for Government Departments

Tue, 28 Jul 2009 20:20:39 +0200

Template Twitter strategy for Government Departments:

by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills (BIS) at the British Government

Google Wave Developer Preview at Google I/O 2009 (via Google)

Mon, 27 Jul 2009 13:15:55 +0200

Google Wave Developer Preview at Google I/O 2009 (via Google)

via theconversationprism.com

Mon, 27 Jul 2009 13:11:24 +0200

via theconversationprism.com

Identifying a social media workflow « P Morgan Brown

Mon, 27 Jul 2009 13:08:46 +0200

Identifying a social media workflow « P Morgan Brown

"Twitter 101 for Business - Getting started Every day, millions of people use Twitter to create,..."

Mon, 27 Jul 2009 12:13:00 +0200

“

Twitter 101 for Business - Getting started

Every day, millions of people use Twitter to create, discover and share ideas with others.
Now, people are turning to Twitter as an effective way to reach out to businesses, too.
From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

”

- Twitter 101 for Business — A Special Guide

La fabrication du Nutella

Mon, 27 Jul 2009 11:41:38 +0200

La fabrication du Nutella :

Sa recette reste secrète, mais sa fabrication se dévoile. Le Nutella est une invention italienne de la famille Ferrero. Pourtant, c’est en France, près de Rouen, que se trouve le principal site de production de la célèbre pâte à tartiner. Découvrez en images l’endroit où nait le Nutella

Michael Jackson Dangerous Live 1995 MTV Award (via bolukolombo)

Mon, 27 Jul 2009 10:41:44 +0200

Michael Jackson Dangerous Live 1995 MTV Award (via bolukolombo)

Tour de France

Sun, 26 Jul 2009 17:46:15 +0200

Tour de France

Ca c’est un p’tit dej !

Sat, 25 Jul 2009 09:52:08 +0200

Ca c’est un p’tit dej !

Advertising Will Change Forever - Advertising Age - DigitalNext

Wed, 22 Jul 2009 10:36:07 +0200

Advertising Will Change Forever - Advertising Age - DigitalNext:

The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets won’t grow much.

This is huge.

It means we are all digital marketers now, since digital is at the center of many campaigns anyway.

how exposure to online advertising affects users' online behavior

Wed, 15 Jul 2009 23:20:35 +0200

This week Compete launched Ad Impact, a tool to measure how exposure to online advertising affects users’ online behavior. In particular, Ad Impact observes how search queries and interactions with the brand, competitor and third-party sites are affected after a person is exposed to a given online ad campaign. http://www.marketingvox.com/ad-impact-measures-how-online-ads-affect-user-behavior-044628/?utm_campaign=newsletter

The Great GRP Debate - eMarketer

Wed, 15 Jul 2009 23:14:00 +0200

The Great GRP Debate - eMarketer

Pew Internet last report on the use of Internet during recession

Wed, 15 Jul 2009 23:12:47 +0200

Pew Internet last report on the use of Internet during recession